50 Cent's second music video from his War Angel mixtape, "OK, You're Right," debuted online tonight (July 1) and showed the G-Unit leader's aim to create a single shot shoot-out concept.
While the video features Fif, the rapper's images and conception follow that of a recent digital campaign which showed a shoot-out between robbers and police.
Debuting officially via This Is 50 with the promotion of "7/01 and 7:01 PM" to give fans advanced notice of its premiere, the rapper's latest mixtape viral music video shows 50 without his G-Unit team side-by-side with him. Taking fans into a long, well-drawn out path of a frozen shot with robbers dressed as clowns and police attempting to stop the perceived incident, Fif is later seen in various shots of the clip switching from an on-stage performance with fans abruptly jumping and him in the robbery uniform and mask. The credits are given to Dan The Man and Chris "Broadway" Romero. While not featured in the video, quick shots of both Lloyd Banks and Tony Yayo are displayed throughout. (OnSmash)
The original version won Cannes-Lions 2009 grand prize and was debuted earlier this year.
Created entirely by Stink Digital, this new interactive campaign promotes Philips latest entrant into the television market, the CINEMA 21:9. Since the televisions 21:9 frame lends itself so readily to film, our friends at Tribal DDB, Amsterdam commissioned us to create a piece of filmed content that could hold its own with Hollywood?s best. Director Adam Berg responded with an idea for an epic frozen moment cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings. This epic film is the centerpiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. (Unique Loop)
Fif's latest video is the follow-up to his "I'll Do Anything."
A music video aimed to promote 50 Cent's new song called "I'll Do Anything" has been unleashed. It features the rap mogul singing his verses and frolicking with his love interest. In one scene, he is captured having the woman sitting on his lap. "I'll Do Anything" is a song coming from 50 Cent's mixtape War Angel. The track as well as the mixtape have been dropped for free download on his website starting from Tuesday, June 16. (Ace Showbiz)
The rapper said his mixtape would likely inspire emcees to return to their hard rhymes.
"I think it will change [rappers' direction] when they see the public respond to it in a positive way that'll actually allow them to be creative in different areas again and just do what they want," Fif explained. "It's all by example. When Get Rich Or Die Tryin' came out, everything shifted, because they watching it be the largest debuting album to date. 822,000 copies the first week and then another 800,000 copies the next week, they go, 'Ah man, that's what I wanna do.' And then the other artists start doing their version of 50 Cent, we don't want that but we want them to be able to write their actual story or what they see going on around them." (This Is 50)
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