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MURS is a unique voice in West Coast Rap and always brings the good vibes, however this time around it seems that too much high-profile hand-pumping combined with uneven production may have hurt his run for Rap’s White House.
On “I’m Innocent” MURS starts off strong with the help of “Old Faithful” aka 9th Wonder. The renown beatsmith provides his umpteenth soulful soundscape as MURS explains how he still gets hated on even though he’s spreading love, “Anti-thug / And anti-drugs / Brought peace to the party / And got anti-love”. MURS sounds equally in his comfort zone on the infectious, feel-good ode to his long-time girl “Me And This Jawn” as well as the flute and scratch-driven “The Science”.
Things take a turn for worse when the L.A. underground stalwart tries to get his shine on with commercial heavyweights like Snoop Dogg and Will.I.Am. A perfect example of this misstep is the Will.I.Am assisted “Lookin’Fly” as the club-friendly track fits the emcee like a poorly-tailored suit. He sounds out of his element trying to get jiggy with the Black Eyed Peas over cheesy canned drums and synths, coupled with a corny chorus, “I’m looking fly / Ooh! / I’m ‘bout to spread my wings!”
MURS’ everyman verses and laid back demeanor have always sounded best when accompanied by soulful, organic production (Murray’s Revenge), and while although overall the album is a respectable effort, the predominantly commercial sound that grips it ends up taking the wind out of MURS’ sail. There’s no doubt that MURS would be a strong selection on the ballot, however with this release most Hip-Hop voters would be expecting a little more from the man they voted into office.
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